Nathalie Belanger



Nathalie Belanger has over 25 years of experience in the fields of retail and e-commerce, CRM, loyalty marketing and technology. She has a passion for technology and spent half her career working in companies that offered CRM, POS and omnichannel solutions for retailers. While she loves keeping abreast of emerging technologies, her priority has always been on delivering business benefits when implementing new systems. In the early days of CRM, she helped retailers such as Chanel, Footaction, Armani, and Chico’s leverage their customer databases to deliver higher customer engagement and lifetime value.


Nathalie spent three years as Vice President, e-Commerce at Reitmans where she was responsible for the e-commerce sites of the six brands as well as digital strategy and customer insights. During her time at Reitmans she made significant impact in the company’s digital footprint and developed a roadmap for omnichannel and customer-centricity. Under her leadership, e-commerce sales grew 500% in 3 years. 


Prior to Reitmans, Nathalie was Vice-President Rewards at Aeroplan (AIMIA) where she built the non-air rewards portfolio from $2M to $100M in 5 years by launching innovative new products. At Aeroplan (AIMIA), Nathalie also held the role of Vice-President, Travel Partnerships where she was responsible for achieving annual revenue targets of $350M.

Nathalie graduated from Concordia University with a Bachelor of Commerce majoring in Management Information Systems.