Martine Tétreault has over 30 years of experience in information technology and more than 15 years in managing and implementing B2C/B2B web development solutions. As a project manager, Martine has overseen the development and launch of several of Quebec’s most prestigious e-commerce projects including www.rona.ca, www.archambault.ca and more recently www.cirquedusoleil.com.
She began her career in the development of business solutions at CGI and specialized in e-commerce at Mediagrif where she managed web development for several B2B worldwide platforms. She further increased her digital marketing expertise (websites, emails, SEO, analytics, media) at Nurun by managing the BRP portfolio and several Quebecor family projects.
Throughout her career, Martine has stood out to her customers because of her great interpersonal and technical skills. Her expertise not only covers project management, process analysis, process re-engineering and change management but she is able to act as a facilitator between marketing and technology departments.
Her areas of expertise include web business model management (e-commerce, CMS, SEO, analytics), B2C/B2B management and support, business and operational analysis, development, quality assurance, website usability (user experience) and training & documentation.