Aga Baran



Aga is a strategic, innovative and performance-driven Business Leader with over 15 years of experience in digital strategy, marketing, ecommerce and information technology. 


She is recognized as a high achiever with a strong record of developing and implementing digital strategies. Her skills include strategic planning, integrated marketing, ecommerce & omnichannel operations, media, and analytics. As a digital transformation advisor, speaker and lecturer, she has solid business process and change management acumen.


Since joining Reitmans Corporation in 2012, her focus has been to drive superior ecommerce growth for the organization. As Vice President of Digital Strategy & eCommerce, she led an inspiring team of 50+ employees in ecommerce, digital strategy, media and technology. 


Aga has held senior strategic roles with top advertising agencies and served as a client advisor for many years. Being industry agnostic, she has created strategies and innovative solutions for the retail, travel, entertainment and banking industries. Over the last decade she has worked with brands and retailers, including British Airways, Michelin, Loews Hotels, Cirque du Soleil, Desjardins, Domtar, Archambault, Suzuki, Le Château, Reitmans, Addition Elle, Penningtons, RW & CO, and Thyme Maternity.